S1E6 Prime Time
The arrival of Deion Sanders adds sparkle to the Cowboys' star — and draws scrutiny from the NFL about Jones' use of cash and rogue marketing tactics.
Team owner Jerry Jones' journey transforming the Cowboys. Leading players/coaches to 3 NFL titles in '90s, becoming innovative sports leader with world's most valuable franchise.
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The arrival of Deion Sanders adds sparkle to the Cowboys' star — and draws scrutiny from the NFL about Jones' use of cash and rogue marketing tactics.
Back-to-back Super Bowl wins elevate the Cowboys to pop culture icons. Cracks form in the relationship between owner and coach, and a snub sparks ire.
Better team, bigger egos. As Jones and Johnson butt heads, the Cowboys eye a three-peat and welcome a controversial new coach.
Saddled with debt, Jerry Jones takes a gamble on an oil well. When it pays off, he buys the Cowboys — and stuns fans by firing a beloved coach.
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